![]() ![]() ![]() Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name. The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively. The flagship company ETPL launched four new television channels in November 2015 - namely ETV Life - a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus - an entertainment and reality channel, and ETV Cinema - a movie channel in Telugu language. The Hyderabad daily newspaper Eenadu ( Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.
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